Wendy Heshka has been a marketing communication leader for the past 20 years in a variety of sectors. She has led strategic response to organizational challenges, helped achieve revenue growth, and introduced world-class products and services to diverse audiences.
Through Think 2020, Wendy provides advice and counsel to organizations looking for insight to achieve their goals. She serves her profession by actively volunteering her time and knowledge with the International Association of Business Communicators. She serves her community through the Board of Directors for both Knowledge Network and Thompson Rivers University Alumni Association.
Wendy holds a BA in communication and an M.Ed in leadership with a thesis focussed on measuring brand loyalty as a predictor of consumer behaviour. How much individuals really “like” a brand can predict how much they might buy, recommend, or interact with companies. Measuring this before marketing can help target messages as well as increase revenue and engagement.
She is a certified facilitator, professionally accredited by the International Association of Business Communicators, and has been honoured with numerous national and international awards for her work in marketing and communication. In 2009 Canadian Business / Profit Magazine named her one of Canada’s Top 100 Women Entrepreneurs.