Wendy Heshka is a communications professional, a longtime resident of Kamloops, BC, a proud mother of two active teenagers, and an advocate for the interior of British Columbia.
In January 2018, Wendy will begin working with the City of Kamloops as the new Communications Manager. Prior to this appointment, Wendy consulted through her company, Think 2020, providing advice and counsel to organizations looking for insight to achieve their goals. Most recently, Wendy helped Parks Canada create an award-winning project called CoastSmart – a public safety pilot project in the Pacific Rim region of British Columbia. The goals of CoastSmart are to reduce public risk and enhance coastal safety, near-water and in the surf zone. She led this project for Parks Canada and the Districts of Tofino and Ucluelet. CoastSmart was awarded the Parks Canada CEO Award of Excellence for 2017.
Wendy currently serves her profession by actively volunteering her time and knowledge with the International Association of Business Communicators. She currently serves her community through the Board of Directors for both the Kamloops Arts Council and the Telus Community Foundation for the Thompson Okanagan. In December 2017, Wendy completed her 7+ year term with the Knowledge Network Board of Directors – representing Kamloops for our province’s public broadcaster. Most recently, Wendy served as the Vice Chair of the Knowledge Board as well as the Chair of the Strategic Planning Committee. Wendy has also helped the Thompson Rivers University Alumni Association through two board terms and a research project about Alumni engagement..
Wendy holds a BA in communication and an M.Ed in leadership with a thesis focussed on measuring brand loyalty as a predictor of consumer behaviour. How much individuals really “like” a brand can predict how much they might buy, recommend, or interact with companies. Measuring this before marketing can help target messages as well as increase revenue and engagement.
She is a certified facilitator, professionally accredited by the International Association of Business Communicators, and has been honoured with numerous national and international awards for her work in marketing and communication. In 2009 Canadian Business / Profit Magazine named her one of Canada’s Top 100 Women Entrepreneurs